Adobe Exchange Producer Documentation

Q. What are the key benefits of the new Adobe Exchange Producer Portal?
A. There are several key new features we have added to the new Exchange Producer Portal based on feedback from producers:

  • All producers are set up as ‘Unlimited’ rather than the‘Basic’ level. There are no restrictions on the number of listings, listing types or file size.
  • More money – Producers take 90% of each product sale, this applies to any paid perpetual or subscription product. The $5.00 minimum price point has been removed.
  • More promotion and content – Double the number of previews (10), video support, documents like readme files, samples, etc.
  • High resolution image support (e.g. Retina Displays), requires 512 × 512px icon images and 2560 × 1440px featured and preview image sizes.
  • Special messaging and documentation for Adobe Sales staff - Provide messaging to help Adobe Sales and Support staff promote your product, provide worldwide contact details and more
  • Show your product’s language support – the default is English but if your product supports other languages this will now be shown in the listing.
  • Create or edit listings on a device, not just a computer – need to do a quick change to your listing on your phone or tablet, now you can!
  • Override CC app compatibility (previously Adobe Admins only) – Noticed an error in the CC app compatibility listing, maybe you just found out that your product supports that great new CC version, now you can easily update the listing without having to upload your product again
  • Preview listings before submitting – In the past you couldn’t see exactly how your listing would look or properly review it until it was published and many producers needed to make changes after publishing, now you can see a preview of the listing before submission.
  • Coming soon: Reply to user reviews, CC connected mobile and web app listings and much more!

Q. What are the differences between the previous marketplace (Adobe Add-ons/Exchange) and the new Adobe Exchange?
A. The new Adobe Exchange will bring a number of improvements compared with Adobe Add-ons, including:

  • All clouds – Previously there were different marketplaces for Creative Cloud, Document Cloud and Experience Cloud. With the new Adobe Exchange, there will be one site, making it easier for users and partners to create and view listings across Adobe’s growing product portfolio.
  • More promotion – Up to 10 slots to provide videos or larger previews. Featured images are now the same size and aspect ratio as the preview images (1280 × 720px). Icons will look sharper and more detailed with a new size of 512 × 512px. SEO – the site is search engine optimized, so it can be found by Search Engines like Google and Microsoft Bing, generating more traffic and usage than before.
  • Install Another Way – If the main CreativeSync installation method fails, Adobe Exchange will present an alternative Download option, letting you download the zxp and use a third party zxp install utility for the installation.
  • Sales messaging to Adobe staff – provide key sales information and contact details, only visible to Adobe Staff (including Adobe Sales Executives) to help them sell and be aware of your solutions.
  • Reviews are editable by users. Maybe you solved a problem or hey had a change of heart, now they can update the rating and the comment.
  • Social – 1 click social media sharing to Facebook, Twitter and LinkedIn
  • More to come – We have many more features coming, including plans for replying to reviews, CC connected mobile and web app listings and much more!


Q. Can I create a trial version, multi file zxp or privately shared product on Adobe Exchange for Creative Cloud?
A. These features are currently being evaluated for a future release.

Q. Can I edit or create patches for trial version on Adobe Exchange for Creative Cloud?
A. This feature is currently not available and its being evaluated for a future release.

Q. If my product was featured on Adobe Add-ons, will it be featured on the new Exchange?
A. In order for a product to be featured it must meet or exceed the new image size requirements of 1280 × 720 pixels (JPEG or PNG format). Please update your featured image in the new Exchange Portal with the new image size requirement in order for your product to be considered for featured status.

Q. I already had listings published on Adobe Add-ons, what will happen if I do not update them in the new Exchange Producer Portal?
A. Assuming your product supports Creative Cloud (CC), released in 2013 or later, it will be published in the new Exchange starting March 5th. However, it will not be featured and will not be able to take advantage of the larger previews, up to ten, video support, documentation support or messaging to Adobe staff. It will not be featured as the images are too small to meet the new requirements. We urge you to please update your listing on the new Exchange as soon as possible to take advantage of the new features and present your product in the best way possible.

Q. How do Tags work?
A. There are three types of Tags to choose when creating or editing a listing:

  1. Primary Tags – These are for filtering Extensions on Adobe Exchange. Producers can choose up to two from a list of twenty primary tags. The “Most Popular Tags” filter on Adobe Exchange will display the twelve most popular tags. Producers can always go back and edit their primary tags if they are not displayed in the filter.
  2. Secondary Tags – Producers can choose up to seven from the same 20 tags and these will be searchable on Adobe Exchange.
  3. Custom Tags – Producers can enter up to two custom tags and these will also be searchable on Adobe Exchange. TIP: Use one word custom tags. If two words are entered, the custom tag will be truncated to the first word.
  4. Migrated Tags from Add-ons Exchange Listings:  Migrated Tags will be grandfathered if they had more than the allowable 7+2 searchable tags. However, there is a max character count of 256 characters for secondary+custom tags. Delete some migrated tags to stay within the limit if new tags are desired.

Q. What is the minimum version the new Adobe Exchange will support?
A. Creative Cloud (CC), released in 2013 or later. Creative Suite 6 (CS6) or earlier is not supported.

Q. Will I be able to update my CS6-only app listing to add CC compatibility? 
A. Yes. We will migrate all products created on the Adobe Exchange Producer Portal to the new Adobe Exchange Partner Portal. If you have a CC version of your CS6 product you can submit a patch and larger previews, etc. Following review by the Adobe Exchange team, the updated product will be released on the new Exchange following testing and approval.

Q. I have a product that is compatible with both Adobe Creative Suite and Creative Cloud versions. Can it be listed on the new Adobe Exchange?
A. Yes. The new Exchange will show that it is compatible with Creative Cloud (CC). You can also note in the Description that it is compatible with Creative Suite in the description section if you wish.

Q. How do I list my updated or CC compatible app? 
A. Partners who port their CS6 apps to support CC should create new listings to ensure inclusion in the Adobe Exchange launch. Higher quality content within your listing will yield better results and discoverability. Application listings with the highest quality content will be featured prominently.

Q. What is the revenue share for paid products?
A. For any paid product you offer for sale you will take 90% of the sales revenue. You will need to register with our payment provide FastSpring. After you have registered you will receive a special FastSpring key, a small text reference you need to add to your profile page so we can ensure all sales are applied to your account.

Q. Can I just provide a trial version of my paid product?
A. If you have a paid product which is not part of a wider paid system you must submit the payable version to Adobe Exchange. No trial versions of products are currently supported for newly submitted product listings. Trial support for paid products is being considered for a future release.
For example, an extension that is a standalone extension which you charge for and where you also provide a free trial you should submit the paid version of the product. If you have a system where the extension is free but must use a paid system, for example a Digital Asset Management system is the chargeable component, but the extension is free, please submit as 'Free'.

Q. My extension is a free component of a larger paid system, how much will it cost to list on Exchange?
A. If the Creative Cloud extension is essentially a free component of a larger system that you charge, the listing is free of charge. For example, you have a publishing or review service which you charge customers for, but to provide a more integrated experience you provide a free extension for Creative Cloud. If the extension is free there is no cost to list it on Exchange. If you charge for the Creative Cloud extension, you will need to list it as a paid product and you will take 90% of the sales revenue from your Exchange product listing.

Q. Can I privately share apps via Adobe Exchange?
A. No, this capability will not be available at launch. There are two main use cases for private sharing:

  1. Multi user deployment of your own extensions – We are updating the online CC Packager that will enable Administrators for Creative Cloud for Teams and Enterprise to package apps and now extensions or just extensions from the Adobe Admin Console. Please note that since all zxp files from Adobe Exchange are encrypted partners will need to provide an unencrypted version of their app to the IT Deployment admin in order to enable deployment. Any zxp files from Exchange will expect a user entitlement and this is not currently supported in this method of deployment. This method of deployment is therefore not linked to, nor part of Adobe Exchange but will be useful to Adobe CC for Teams and Enterprise customers looking to package and deploy apps and/or extensions to their named users.

  2. Beta testing – The capability to offer an early version of an extension to a group of users is due for release on the new Adobe Exchange in the first quarter of 2018. Existing privately shared extensions will still be supported, but you will be unable to change the access rights after these privately shared extensions are migrated to the new Exchange in October. This functionality will return next year. If you wish to privately beta test extensions with a group of users we recommend using CC Storage and sharing the zxp file with named users. These users can install the zxp file with a third party zxp installer utility such as Anastasiy’s Extension Manager.

Q. I have an existing privately shared product on Exchange
A. This will continue to work for users that have accepted their email invitation to the shared product, however no changes to users can be made, specifically you will not be able to add or remove users in the group to which you shared the product until the private sharing feature is fully enabled. We encourage those producers with privately shared products to review their sharing groups and make any changes before February 15th. Under exceptional circumstances, for those producers with an important need to change the users with an existing private sharing listing after February 15th, please contact us and we will look to make requested changes to users within a sharing group.

Q. Are there any alternative solutions while private sharing on Exchange is not available?
A. Yes. If you are a Creative Cloud for teams or Creative Cloud for enterprise customer looking to share and deploy extensions you can use the extension packaging functionality available in the Adobe Admin Console. For more information on this functionality please view the help documentation here. Another alternative is to share an extension or files using Creative Cloud Assets or some other file sharing method. To install a zxp file outside of Exchange use a third party zxp install utility such as Anastasiy’s Extension Manager.

Q. I created my product with the multiple file online Exchange Packager what should I do?
A. At launch the new Exchange Producer Portal will not support multiple file zxp packaging. If you are a developer you can use the Packaging and Signing Toolkit to package and sign content manually. If you are not comfortable with packaging the files in a programmatic way we suggest you package your files into a zip file and then submit the zip file as a patch for your existing product. In your listing under ‘Where to find it’, inform the user that they will find the zip in their Downloads folder and will need to double click that file to uncompress it. Provide the steps for what the user should do once they have unzipped the zip file. If you get stuck, contact us.

Q. I’m stuck! Can you help me?
A. It’s all going to be OK. Email us and we’ll help you.